Fresh Squeeze Social
The Membership for Photographers Ready to Squeeze More Out of Their Marketing
Get more out of every piece of content you create with weekly guidance, practical resources, marketing education, done-with-you support, and a community helping you turn Instagram, your blog, lead magnets, email, and more into one connected marketing ecosystem.
When Instagram Hands You Sour Lemons, Turn It Into Marketing That Actually Works
You’re sharing your work, trying to make Reels, writing captions, saving about 124 posts about the latest algorithm update, and doing your best to figure out what Instagram actually wants from you this week.
Your website, blog, lead magnet, and Google search results all matter. AI search is a hot thing right now, too. You know all of these pieces are supposed to work together while you’re also, you know, running a business and making magic behind the camera.
(Trust me, I know, it’s a lot.)
Despite what you might think, you don’t need to spend time making MORE content to make it work. Instead, you need to know what you’re posting, why you’re posting it, and where that content can go next so you can get more sweet results out of the work you’re already doing.
You Can Do More With What
You’re Already Creating
Because you’re not trying to become a full-time content creator
We’re talking about going from…
Posting because you know you should probably post something
knowing what you’re creating and what you actually want it to do
Spending way too much time deciding what to create
having a plan to come back to every week
Mostly hearing from other photographers in your comments
creating content meant to reach the people you want to work with
Ghosting your marketing every time it’s busy season
having a system that can keep things moving even when your calendar is full
Putting all this work into content and wondering where people go next
giving them somewhere to go, whether that’s a blog post, your website, a lead magnet, and ultimately on your calendar
Treating Instagram like your entire marketing plan
knowing exactly where it fits into a bigger ecosystem
The last thing you want to do is add 47 more tasks to your week, but you know there’s a way to get a lot more out of the marketing you’re already doing.
introducing
Fresh Squeeze Social
A marketing membership for photographers who want to get more out of Instagram, connect their content to the rest of their marketing, and have direct access to a photography marketing expert when they need support putting all the pieces together or an answer to the question keeping them stuck. Plus, a whole community of photographers learning right alongside you.
Ready to squeeze more out of your marketing?
All the Ingredients Are Waiting for You Inside Fresh Squeeze Social
You might join for help figuring out what to post on Instagram, but you’ll learn how to make content that works way beyond your feed. You’ll have a growing library of resources to help you create with purpose and understand the thinking behind what you’re creating and where it will go next.
The Content Creation Library
Your new go-to when you need to know what to create, fast. You can check out previous weekly content guides, ready-to-use templates, and a library of hooks so you’re never starting completely from scratch. Since marketing doesn’t stop at Instagram, those ideas can become emails, blog posts, Pinterest content, and more.
Algorithm Updates and Best Practices
Instagram changed something again? Of course it did. We keep up with the algorithm and content creation best practices so you know about the updates that actually matter without spending your free time researching them yourself. Instagram can be an important part of your marketing without being the platform your entire business depends on.
The Social Media Strategy Course
A self-paced video course that takes you beyond what to post and teaches you how social media fits into the bigger picture of your photography business and works alongside the rest of your marketing.
Content Repurposing Guides
That content you just spent time creating? We can squeeze more out of it. Learn how to take the weekly content we create together and use it across your other marketing platforms instead of creating something new every single time.
The Photography Keyword Library
A huge library of photography-specific keywords based on what people are searching across Google, Instagram, Pinterest, and AI search. You can use them in your social content and website to help the right people find your business.
A Community of Photographers who
“Get It”
Marketing is way more fun when you’re not doing it alone. You’ll be connected with other photographers who are creating, experimenting, sharing what’s working (and what’s not) while figuring out this whole marketing thing right alongside you.
Live Calls and Hands-On Support
This is where we actually get stuff DONE together. Two live calls mean two live ways to get your marketing moving.
Marketing Management Mondays are my office hours. You can bring the question you’ve been Googling, the idea you want to talk through, the marketing you need another set of eyes on, or anything else and get direct feedback from a photography marketing expert.
Finish It Fridays are for actually getting the thing DONE. Work on the marketing task you’ve been putting off and body double alongside me and other photographers, the built-in co-working ensures you finally check marketing off your to-do list.
Guest Expert Presentations
I know a LOT about marketing, but we also know when to bring in someone who knows way more about their thing than we do. You’ll learn directly from guest experts who can help you tackle different pieces of marketing for your photography business and put what you learn into practice.
As long as you’re a member, you’ll have access to everything included in your tier, including the growing library of new resources we keep adding.
What Members Are Saying Between Sips
What Members Are Saying Between Sips
“When you post willy-nilly, you’re just throwing spaghetti at the wall, you don’t know what’s going to stick. Having someone knowledgeable in the marketing field to help guide is extremely helpful.”
Mim
Pick your perfect pour
Choose Exactly How Much Support You Want in the Mix
If you want the strategy, community, resources, AND actual humans to turn to when you have questions, All Access is where we recommend starting.
If you already have your marketing strategy handled and really just want us to make content planning easier, we’ve got something for you, too.
The full Fresh Squeeze experience:
All-Access Membership
For the photographer who wants to get better at marketing with support behind them.
This is where we get into the whole marketing picture together. You’ll get content guidance on what to create, plus the strategy, education, live support, and community to understand what to do with it.
Weekly content guides
Full library of previous content guides
Photographer-specific hooks
Post templates to make content creation easy
Algorithm updates and content best practices
Finish It Fridays co-working sessions
Marketing Management Mondays with Kate
Self-paced social media strategy course
Content repurposing guides
Monthly challenge with designated office hours
Photography-specific keyword library
Guest expert sessions
Community of photographers
Every new resource we create while you’re a member
$59/month
or save with $149/quarter or $499/year
Just need help with content?
Core Content
Monthly Membership
For the photographer who already feels confident in their bigger marketing strategy and just wants to know what to post every week.
You’ll get the content creation side of Fresh Squeeze Social without the additional strategy resources, live calls, and All Access support.Weekly content guides
Weekly content guides
Full library of previous content guides
Photographer-specific hooks
Post templates to make content creation easy
Algorithm updates and content best practices
Monthly challenges
Community of photographers
$39/month
Here’s What Happens Once You’re Inside
We’ll get you creating first, then give you the resources to understand what you’re doing, and help you connect it all to the bigger picture.
01
Make your first piece of content
Start with this week’s content guide, grab an idea that works as a framework for your photography business, and CREATE. You won’t have to spend the first week watching 17 hours of videos before you’re able to do something.
02
Make your first piece of content
Start with this week’s content guide, grab an idea that works as a framework for your photography business, and CREATE. You won’t have to spend the first week watching 17 hours of videos before you’re able to do something.
03
Explore the resource library
Once you’ve posted, start exploring the templates, hooks, best practices, and other resources that are waiting for you. Learn what’s working right now, find answers when you need them, and start understanding the strategy behind what you’re creating.
04
Build your marketing ecosystem
This is where you start thinking beyond your next Instagram post. With All Access, work on your strategy, repurpose what you’re creating, work keywords into your marketing, join us on calls, learn from guest experts, and start connecting Instagram to the rest of your business.
We’re Hosting a Marketing Challenge Every Month to Help You Get It Done
Your weekly content keeps you creating, but every month, we’ll zoom in on one piece of your bigger marketing ecosystem with a dedicated theme and challenge to help you put what you’re learning into practice.
All Access members get challenge-specific office hours, too.
You can bring any questions or talk through whatever has you stuck, with hands-on support to work through that month’s challenge.
We’ll cycle through our six core challenges throughout the year, so when a theme comes around, you can build on what you did previously, try something new, or tackle the challenge that busy season took over.
Hiring Someone 1:1 to Manage Your Marketing Can Be Amazing, but It Also Might Not Be Where Your Business Is at Right Now
You just want someone to help you figure out what to create, keep you updated on what’s working NOW, answer your questions, and give you the tools to make marketing your business a whole lot easier.
That’s the sweet spot Fresh Squeeze Social fills.
Instead of paying someone upwards of $1,500 monthly to do your marketing for you, you can start at $39/month for the content guidance to make creating content easier or $59/month for the strategy, resources, live support, guest experts, and community to help you learn how all the pieces work together.
You’ll still create the content but won’t have to come up with the whole recipe by yourself anymore.
Instagram is Just One Slice of the Lemon
Inside Fresh Squeeze Social, the goal is to start with the content you’re already creating and build outward from there.
Your Instagram can point people to your blog. Your blog can help you show up in search. Your lead magnet can turn someone who landed on your website into someone on your email list. Your emails can keep you top of mind long after they first find you.
That Instagram post isn’t “only” an Instagram post anymore because it’s one piece of a much bigger marketing ecosystem designed to help the right people find you, stick around, and eventually land in your inbox ready to work with you.
Building that ecosystem means figuring out which pieces make sense for your business, what role each one has, and how they can work together rather than asking one platform to do everything. You’ll learn how to create those connections, fill in the gaps, and make the marketing you’re already doing work harder. You’ll have support along the way to ask questions, get feedback, work through what’s not working, and make decisions that truly make sense for your photography business.
Marketing can be a fun part of your business
Know What You Want to Create, Understand How It Supports Your Business, and Have Someone to Ask
Before You Overthink Your Next Marketing Move for Three Days
Inside Fresh Squeeze Social, you’ll be creating content that reaches potential clients, sends people deeper into your world, and really represents YOU.
The best part is that we can make marketing an enjoyable part of your business, instead of a task you dread on your to-do list. Plus, you’ll feel confident while doing it!
Is Fresh Squeeze Social Your
Cup of Lemonade?
Pour yourself an ice-cold glass if:
You open Instagram knowing you should post, spend 60 minutes trying to think of something, and eventually throw up whatever photo you already have on hand so you can say you posted.
You’ve saved approximately 200 posts about hooks, Reels, SEO, the algorithm, storytelling, keywords, and content strategy, and have implemented about 4 of them.
You can create an Instagram post, but if someone asked what the post was supposed to do for your business, you’d probably say, “ummmm… inquiring?”
You keep hearing that photographers need to blog, use Instagram, build an email list, think about Google, create lead magnets, and now somehow think about AI search too, and you have no idea how all of those things connect.
Busy season hits, and marketing is the first lemon to roll off the counter because you don’t have the brain space to decide what to post on top of everything else.
You have an entire camera roll of behind-the-scenes clips you swear you’re going to turn into content, but sitting down to edit, write, and post keeps getting pushed further down the to-do list.
You want a photography community that goes deeper than swapping advice in Facebook comments and Instagram group chats. You want somewhere you can ask the marketing question, talk through an idea, share what’s working (and what’s not), and learn from what other photographers are trying, too.
This batch probably isn’t for you if:
You’re looking for someone to completely take over your Instagram, write every caption, create every post, and manage your marketing for you. (That’s 1:1 territory.)
Your Instagram is already consistently reaching potential clients, sending people to the rest of your marketing, and doing the job you want it to do.
You genuinely enjoy researching every algorithm update yourself and have the time to figure out which changes actually matter for your photography business.
You want a rigid formula that tells you exactly what to post forever. You’re not interested in experimenting, learning why something works, checking the data, or adjusting along the way.
You’re looking for 100 AI-generated hooks, a list of prompts, and a shortcut that lets AI do all of your content creation for you. We’ll absolutely talk about tools that can make marketing easier when it makes sense, but the goal is to help you get better at marketing your work, not hand your voice to a robot.
You want to join, download a few resources, and have your marketing improve without actually implementing anything. We can bring the ingredients, but you’ve still gotta make your own lemonade.
Fresh Squeeze Social is for photographers who want to get better at marketing their own business without having to figure it out alone.
The Reviews Are Pretty Sweet
The Reviews Are Pretty Sweet
“My Instagram looks much neater and I got interaction with my new pinned post! I know now exactly what I need to do on social media. You’ve made me excited about my socials again!”
Flic
Some of the Guest Experts Who Have Added a Little Extra Zest
(And Know Their Stuff)
I know organic social media marketing for photographers inside and out. Your marketing ecosystem is a whole lot bigger than just Instagram, though, and I’m not about to pretend I’m the expert elsewhere.
That’s why we regularly bring experts into Fresh Squeeze Social to teach you the stuff they know best.
Here’s who’s stopped by Fresh Squeeze Social recently:
Morgan of Specht & Co. Creative Studio
Brand Strategy
Find out what makes a strong brand strategy and how to use yours to create marketing that feels connected, recognizable, and very you.
Lara Eastburn
Meta Ads
Learn how your organic and paid marketing can work together, where Meta ads fit into your bigger marketing ecosystem, and how to use paid advertising to build on what’s already working instead of boosting a post and hoping for the best.
Jessie of Inkpot Creative®
Blogging
Turn your blog into a bigger part of your marketing with content designed to help the right people find your photography business.
COMING SOON!
Liz Wilcox
Email Marketing
See how email can keep potential clients connected to your business long after they’ve scrolled past your latest Instagram post.
All Access members get the whole pitcher, including new guest expert sessions as they’re added and access to the growing library of past trainings while they’re members. Some sessions happen live, while others are pre-recorded.
Of Course You Can Figure Out Your Marketing On Your Own, But Do You Really Want to?
You could absolutely research every algorithm update, hunt down new content ideas every week, figure out which advice is actually relevant to you as a photographer, research keywords across Google, Instagram, Pinterest, and AI search, plus teach yourself how to repurpose everything.
Then there’s figuring out what happens after someone sees that content: creating lead magnets people actually want, knowing what the heck to email them once they’re on your list, and connecting all of those pieces so you’re building a marketing ecosystem instead of a bunch of random platforms you’re trying to stay active on.
But… do you want to spend your already limited time doing all of that?
Inside Fresh Squeeze Social, we already do the research, keep up with what’s changing, create the resources, and test what works.
Plus, when you have a question, you have real people to ask instead of dropping it into one of 20 Facebook Groups and 5 Instagram group chats and hoping someone has the answer before it gets lost in the internet void.
We’ll help you skip a whole lot of the figuring-it-out-alone part.
What Members Are Saying Between Sips
What Members Are Saying Between Sips
“I have a clear vision of what needs to get done…I know what I need to post, why I’m posting it, and where the best place to pin, highlight, or share each piece of information is.”
Larissa
I’m Kate, and I’m Obsessed With Figuring Out How to Turn Marketing Lemons Into Something Useful
Before Task Lemonade, I spent eight years running a busy Starbucks in San Francisco, where I used both in-person connection and Instagram to build real relationships with our customers and grow the business. In fact, we were the only Starbucks around using Instagram as an actual customer-facing marketing tool.
When I joined Task Lemonade, I went ALL IN on learning the technical side of social media marketing. Since then, I’ve been named one of Alt Marketing School’s Top 100 Marketers to Watch in 2026, became certified in Pinterest marketing, and now do this work day in and day out with my 1:1 clients.
And yep, a lot of that happens with a toddler on my lap.
So yes, I know you don’t have endless hours to research every algorithm change or figure out which marketing advice is already three years past its expiration date. My job is to keep up with what’s fresh, figure out what actually matters, and help you turn it into a marketing strategy that works for your real life and business.
Marketing Starts with Our Values
The kind of business we’re building matters as much as how we market it. Around here, we believe in making more room at the table, using our businesses to support the kind of world we actually want to live in, and being really clear about where we stand.
Frequently Asked Questions
Fresh Answers, Coming Right Up
-
The Core Content membership includes weekly content guides and access to all previous weeks of content. Plus, foundational tips for b-roll, hooks, and profile optimization.
The All-Access Membership includes everything in the Core Content membership, plus access to Kate and weekly coworking sessions with the other members. Keep a social media strategist in your back pocket and get real-time feedback when you need it. Show up to weekly coworking sessions and get the accountability you need to keep your Instagram marketing consistent.
-
Every week, you’ll be sent a guide for content to create centered around the strategy. The time it takes you to create the content may vary, with most members taking 30 minutes to film Reels and fifteen minutes to edit carousels.
If you face any roadblocks, my office hours are open weekly. We can work through your questions together in a matter of minutes. The coworking calls are one hour, with the goal being to publish your work by the end of the call. The average time from reading the guide to hitting post is 1 hour.
-
What you’re currently doing on Instagram isn’t working. It’s not 2020 anymore, and you’ll never reach the right audience if you keep posting as you do now. You can keep posting pretty pictures and hoping for the best. Or you can join Fresh Squeeze Social and get all the information you need to reach your ideal clients.
-
Instagram is the most challenging platform to master, with its constantly shifting algorithm and multiple content types. It’s also where most people go to check out a photographer's work. A social media strategy focused on optimizing for Instagram lets you repurpose your Instagram content across platforms. If you can nail Instagram, you can find success on other platforms, too. And we’ll help you make that happen!
-
There is no contract or minimum time commitment for your membership. No refunds, but cancellations take effect at the end of the current billing cycle. You can cancel at any time! If you need to cancel, there are no hard feelings, and you can rejoin anytime. Please keep in mind that the rate may change and you may not receive the same rate when you sign up at a later date. To cancel, submit a short cancellation form on your profile in the community portal, and we'll cancel your membership. You’ll have the option to provide feedback if you have any. You’ll keep access to everything until the end of the current billing cycle, but will not be charged any new payments.
-
We have the Core Content membership available to you, where you can receive weekly content guides and access to the resource library, without worrying about the calls.
Want all the strategy tips included in the All Access membership, but not the calls? That’s okay too! This membership is for you. If you prefer to work on your own, that’s fine. But all members are always welcome, and you know where to find me if you have questions!
If you’re concerned about your time zone, all calls are currently at 9 AM PST. Members can feel free to reach out to me to add another call in their time zone if that doesn’t work.
-
This membership was launched in July of 2025 and never ends! You are welcome to cancel anytime, but as long as you are a member, you will have access to the weekly content topics and the entire resource library that grows every week.
-
It’s not about replacing AI; it’s about combining smart tools with real strategy, creativity, and community support that actually moves your business forward. We go over where to use your AI tools in your content creation process without losing your brand voice. Plus, the algorithm changes so fast, and trends come and go; by the time ChatGPT catches on, it’s already too late.
-
While I can’t guarantee anything (run away if a marketer ever does!), members often see increased engagement on the first piece of strategic content they create, with that engagement building as they keep creating week after week.
Another change usually happens faster, though: decision fatigue disappears. You will no longer be using half your creative energy to decide what marketing project deserves your attention, why you should post, or what you’re supposed to be doing next. You’ll have more time for photography and the other things you love doing.
-
All of them! Wedding photographers, family photographers, newborn photographers, brand photographers, elopement photographers, boudoir photographers, seniors, couples, pets… well, you get the idea.
The strategies inside Fresh Squeeze Social aren’t built around a specific photography niche. They help all photographers understand how to market what they do, create purposeful content, and connect with the people they most want to photograph.
Have a question I didn’t answer? Click here to send me an email.
More of a face-to-face person? Same. Book a quick 15-minute chat, and we can talk through your questions, the membership, and whether it has what you’re looking for.
Sweet Words From Inside The Membership
Sweet Words From Inside The Membership
“I’m learning how to do this and how to do it correctly. I understand what will attract followers. I’m so thankful and I’ve learned a lot.”
Bridget
Your Marketing Can Get Better While You’re Still Figuring It Out
You can absolutely start with the business you have, the content you’re already creating, and the time you actually have available. Then we’ll learn, experiment, see what’s working, and make the next batch a little sweeter.
Good marketing grows with you, and it’s a lot easier when you have a base recipe to fall back on when things change.
Okay, so you made it all the way down here…
Still Deciding if This Lemonade Is Worth the Pour?
If you’re still here, odds are there’s at least a small part of you thinking this could make things a whole lot easier.
All you need now is to be ready to stop winging it alone. The lemonade’s ready when you are, and we’ve got ice cubes.
